01
Shopify · Headless
Lumen Skin Co.
4.2x
ROAS in 90 days
Rebuilt a heritage skincare brand on Shopify Hydrogen with a custom subscription engine — lifted AOV 38% and subscription conversion 2.6x.
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A snapshot of recent engagements across Shopify, Meta Ads, and full-stack performance marketing.
Rebuilt a heritage skincare brand on Shopify Hydrogen with a custom subscription engine — lifted AOV 38% and subscription conversion 2.6x.
Stood up a full-funnel Meta Ads system with a creative iteration engine — 11 winning creatives per month, 5.8x blended ROAS at scale.
Architected multi-channel growth across Meta, Google, and lifecycle email — turned a single-region DTC brand into a national player in 12 months.
Rebuilt the storefront with CRO-driven UX and a streamlined checkout — same traffic, materially more revenue per session.
Scaled Meta spend from $20k/mo to $180k/mo without ROAS decay — built a creative testing framework that compounds month over month.
Built the technical SEO foundation, content engine, and link architecture that took organic from 8k to 96k monthly sessions in 9 months.
If the numbers above resonate with where you're headed, let's talk about building the system that gets you there.
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